KARTEL MUSIC SERVICES

We are a Global Independent Music Services company working with an incredible and rapidly growing roster representing the best emerging talent through to internationally established artists and labels from all over the world.

Our team of professional music lovers provide bespoke services to allow any artist, labels and music companies to operate in any major music market independently.  We strive to be a positive agent for change and trusted partner in the industry and take a holistic approach that enables artists and labels to retain ownership and remain in control at all times.

PRODUCT MANAGEMENT

Kartel’s highly skilled product management team brings an additional layer to your team, whatever the scale, providing valuable global market expertise and experience.  We assist you at every stage of your project from conception to completion and pride ourselves on in-depth knowledge while at all times being artistfriendly. From retail, release formats, logistics, eCommerce and advertising to media promotions and advertising, campaigns are constantly reviewed and fine-tuned as they evolve.  

STREAMING STRATEGY

Kartel’s direct relationship with Apple, Amazon, Deezer, Spotify, Soundcloud, YouTube and other leading streaming platforms means we deliver impactful digital strategies and targeted playlist promotion.  We promote tracks to specific chart, genre, mood, theme based playlists both within platform curated channels as well as third party channels.  We enable artists with track lead audience engagement strategies building sustainable streaming performance.  We engage directly with editors and curators where best to achieve desired results and aim to foster supportive relations between artists and DSPs to create long-term success.

SYNC & LICENSING

Kartel services music to an extensive global sync network and is achieving regular placements in the film, TV, advertising and gaming industries. Through our extensive relationships with brands, advertising agencies, production companies, music supervisors and corporate contacts, we regularly generate additional income for our clients and repertoire through this important revenue channel.

MUSIC DISTRIBUTION

Kartel has been distributing music in digital and physical formats throughout the world since 2003 and we have since built an enviable independent network.  We digitally distribute music to almost 200 markets across a global network encompassing all key Digital Service Providers (DSP’s). Our extensive physical distribution network reaches from the most discerning independent record stores to high street chains and supermarkets.  Our direct relationships with DSP’s and traditional retailers mean we are able to offer a truly holistic and encompassing approach to distribution.

MARKETING & PROMOTIONS

Kartel have a dedicated In-house Marketing & Promotions team who serve both internal and external clients. The team encompasses Digital Marketing, Social Media, Online PR, Press, Radio and TV services and caters for targeted, specialist and mainstream campaigns.  Kartel’s press and radio promotions team have successfully brought both emerging and established talent timely exposure and momentum across all relevant media from specialist blogs to national radio playlists and TV performances, increasing profile and influence.

DIGITAL MARKETING SERVICES

We take an integrated approach to digital marketing and offer a number of digital services including Digital Strategy & Planning, Social Media Management, Content Production, Digital Advertising, Audience Development & Growth, eCRM, Fan Data Management and Reporting. Each campaign is unique and starts with a proposal of services tailored to objectives and aligned with the wider marketing plan and activity, and constantly reviewed with a results-oriented approach. 

PRODUCTION SERVICES

Kartel continues to recognise and value the importance of physical product in today’s music market. Our relationship with numerous manufacturing partners allows us to support our clients in all their production needs across multiple formats – CD, Vinyl or DVD through to specialist bespoke items and merchandise.

DIRECT TO FAN

Via our strategic partnership with direct to consumer specialist partners, we are able to power and manage “Direct to Fan” Music eCommerce solutions. We successfully manage eCRM campaigns and drive sales for a wide range of labels and artists from their own branded Record Label or Artist online stores and run our own fulfilment warehouse to ensure the highest level of customer satisfaction.

KARTEL DASHBOARD

We offer transparent accounting and a dedicated dashboard to track key release activity and revenues.  We provide you with monthly accounting that breaks down global revenues at source in one easy to comprehend statement as well as a tailored dashboard to understand and gain important insights into your revenue streams and digital release activity.

Who We Work With

Kartel Playlist

New Independent Music

Spotlight On: Folk